Beauty of Joseon 🫚🌱


BOJ's Ginseng line includes a cleansing oil, essence, revive serum, and retinal eye cream, all enriched with ginseng for deep cleansing, hydration, rejuvenation, and anti-aging benefits.

Ginseng Cleansing Oil
Ginseng Cleansing Oil
$19.00 View Product
Ginseng Essence Water
Ginseng Essence Water
$18.00 View Product
Revive Serum : Ginseng + Snail Mucin
Revive Serum : Ginseng + Snail Mucin
$17.00 View Product
Revive eye serum : Ginseng + Retinal
Revive eye serum : Ginseng + Retinal
$18.00 View Product

How to layer your skincare

A simple 7-step skincare routine and how to order your products.

1. Cleanser

Start with a cleanser as your first step.

When choosing a cleanser, consider your skin type and specific concerns. Opt for oil-based cleansers in the evening to effectively remove makeup and sunscreen, followed by a water-based or foaming cleanser to thoroughly cleanse the skin.

In the morning, stick to a gentle water-based cleanser to refresh the skin without stripping it of essential moisture.

2. Toner

Apply toner to balance your skin's pH, which helps restore its natural acidity and protect against bacteria and impurities. This step also hydrates and primes your skin, enhancing the absorption and effectiveness of the subsequent products in your routine.

When choosing a toner, consider your skin type and concerns. For oily or acne-prone skin, opt for a toner with salicylic acid or witch hazel to control oil and prevent breakouts. For dry or sensitive skin, select a hydrating toner with ingredients like hyaluronic acid or aloe vera to soothe and moisturize. For aging skin, look for toners with antioxidants and peptides to help firm and protect your skin.

3. Essence

Essence application enhances hydration and promotes overall skin health by boosting cell renewal and refining skin texture. This crucial step optimizes the absorption and effectiveness of subsequent skincare products.

When selecting an essence, consider your skin type and specific concerns. Opt for formulations containing niacinamide or tea tree oil to regulate oil production and prevent breakouts if you have oily or acne-prone skin. For dry or sensitive skin, choose hydrating essences enriched with ingredients such as hyaluronic acid or soothing extracts like snail mucin. If you're addressing signs of aging, prioritize essences with potent antioxidants, fermented extracts, or peptides to firm and rejuvenate the skin's appearance.

4. Serum/Ampoules

Serums and ampoules are concentrated treatments designed to target specific skin concerns, such as fine lines, dark spots, or dullness.

When choosing a serum or ampoule, consider your primary skincare goals. Look for ingredients like vitamin C or retinol to brighten and even out skin tone, hyaluronic acid for hydration, or peptides for anti-aging benefits. Select formulations that suit your skin type—whether it's oily, dry, sensitive, or mature—to achieve optimal results.

Remember DO NOT mix active products unless advised by a dermatologist or skincare professional. Apply these treatments after cleansing and toning, allowing them to absorb fully before applying moisturizer.

5. Eye Cream

Eye creams are crafted to cater to the sensitive skin around your eyes, focusing on issues such as dark circles, puffiness, and fine lines. They are often enriched with hydrating, firming, and brightening ingredients.

When selecting an eye cream, consider your skin type and specific concerns. Opt for formulations containing caffeine to diminish puffiness, peptides for smoothing fine lines, or hyaluronic acid for moisture and plumping effects. Choose a gentle formula that is ophthalmologist-tested and specifically designed for the delicate eye area.

6. Moisturizer

Moisturizers are essential for hydrating and nourishing the skin, helping to maintain its barrier function and overall health. They come in various textures and formulations tailored to different skin types and concerns.

When choosing a moisturizer, it's important to consider your skin type. For oily or acne-prone skin, opt for oil-free or non-comedogenic formulas that won't clog pores. Those with dry skin may benefit from richer creams or moisturizers containing ingredients like shea butter or ceramides for deep hydration. If you have sensitive skin, look for moisturizers labeled as hypoallergenic or fragrance-free to minimize potential irritation.

Regardless of your skin type, ensure your moisturizer also addresses specific concerns. For example, select moisturizers with added ingredients like antioxidants for anti-aging benefits or niacinamide for brightening effects. Applying a suitable moisturizer daily helps maintain a balanced complexion and supports your overall skincare routine.

7. SPF++


SPF products for the face are crucial for protecting your skin from harmful UV rays, which can lead to sunburn, wrinkles, and skin cancer. They come in various formulations like lotions, creams, and serums, offering different textures and benefits.

When selecting an SPF product for your face, consider your skin type and daily activities. Opt for a broad-spectrum sunscreen that guards against both UVA and UVB rays. If you have oily or acne-prone skin, choose a lightweight, non-comedogenic formula to prevent clogged pores. For dry or sensitive skin, opt for moisturizing sunscreens enriched with ingredients like ceramides or antioxidants to nourish and soothe.

It's recommended to use SPF 30 or higher for daily protection, applying generously to all exposed areas of the face, including the ears and neck. Reapply every two hours.

Please remember, skincare routines can be customized to fit your unique skin type and preferences.


ANUA 77 Heartleaf Toner

Presenting the new packaging design for the viral ANUA 77 Heartleaf toner! Although the formulation remains consistent, ANUA has introduced exciting updates to the packaging. Our dedication to providing top-quality genuine products!


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